Generational Marketing Matters: How Well Do You Know Your Target Audience?

Did you know each generation is best reached through different marketing tactics? They respond to unique variables like the type of the ad and how the messaging is presented. Your marketing should align with the interests of the generation you're trying to reach. With each target market needing different elements to engage them, it's important to understand their buying habits.

So, do you know the generation of your target audience? 

Take our quiz to find out which generation most likely makes up your brand's ideal customer and what to do to get their attention.

1. The age my brand’s marketing needs to reach is most like which of the following:

2. My ideal buyer persona is most alike which of the following:

3. My target audience’s spending habits are most alike which of the following:

4. My audience’s social media habits look like which of the following:

5. Take a guess on the following question. On a scale from 1-10, with 10 being the most: My target audience is brand loyal.

6. While there are no hard and fast rules, how does your target audience most likely want to consume content and marketing information?

7. My target audience’s values are closest to which of the following:

8. How likely is your target audience to shop online?

9. Based on what you know about your audience, could you successfully target them on Facebook?

10. Which of the following is closest to how you feel about your target audience? How long does it take for an average buyer in your audience to make a purchase?

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